Lair
Drop 001 · 11.27
The first one
Drop
001
Built quiet. Worn loud.
11.27
You see it.
The drop opens in11.27 — 11.30 · ET
--Days
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--Hours
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Fri Nov 27, 12:00 AM ET → Mon Nov 30, 11:59 PM ETFIRST 25 ORDERS — FREE BEANIE
Add to home
Put Lair on your home screen — one tap opens it like an app. No store, no download.
iPhone — in Safari
- Open this page in SafariIf you're in another browser, copy the address and paste it into Safari first — Add to Home Screen only works from Safari on iPhone.
- Tap the Share iconThe square with an arrow pointing up, at the bottom of the screen.
- Tap "Add to Home Screen"Scroll the share sheet down if you don't see it right away.
- Tap "Add"Top right corner. The Lair eye lands on your home screen.
Android — in Chrome
- Tap the ⋮ menuThree dots, top right corner of Chrome.
- Tap "Add to Home screen"On some phones it reads "Install app" — same thing.
- ConfirmTap "Add" or "Install" and the Lair eye lands on your home screen.
Drop 001 · 11.27 — 11.30
Drop 001
Grey sun-fade frayed fleece. The front says nothing. The back carries a ghosted tonal charcoal graphic — there, but only when the light hits it.
Front — blank on purpose
Nothing to find on the front. That's the point.
$78
Sells Fri Nov 27 – Mon Nov 30 only · first 25 hoodie orders get a free gift beanie
The window
- OpensFri Nov 27 · 12:00 AM ET
- ClosesMon Nov 30 · 11:59 PM ET
- Price$78
- ShippingFree on 2+ productsHoodie + pants ride together, free
First 25 get the beanie
The first 25 hoodie orders get a cuffed beanie in the box — white Lair eye on the cuff. It's a gift, never sold. Order, and it rides along.
Complete the fit — Ghosted Sweatpants · $64
Black sun-fade wash, wide leg, small ghosted tonal graphic. A permanent piece, featured in DROP 001 — and the second product that makes the hoodie's shipping free.
Blackout Hoodie — $195 · Live now
The black version — a separate piece, not the DROP 001 hoodie. It's on sale now at enterlair.com, outside the drop window. 25 units, one run.
Pick a size to see what's left of the run.
How it's made
- ColorSun-fade grey
- SizesS · M · L · XL · 2XL
- FitLoose, boxyDrop shoulders · pouch pocket
- Pairs withGhosted Sweatpants · $64
Atlanta Streetwear Market · Fall 2026
See it in person first
Five days before the drop opens, the Drop 001 hoodie hangs at the booth — display only. Come put it under the light.
- DaySunday, Nov 22, 2026
- Hours1:00 PM – 9:00 PM
- VenueAtlanta Expo Center North3650 Jonesboro Rd SE, Atlanta, GA 30354
- BoothBronze · 6′ × 6′
- Doors in—
At the booth
- DisplayThe Drop 001 hoodieFirst in-person look — sells 11.27, online only
- 1 of 124 bleach shirts · $45Bleached by hand. The ghost shows when you hold it to the light
- 1 of 1One-off pieces, made for the boothGone when they're gone
- Booth onlyHand-done beaniesMade for the market — not the gift beanie, not online
- Take oneEye tag stickersAt the table while they last
Booth stock is one-of-one and first-come. The rack reads quiet from the aisle — the reveal happens in your hands, under the light.
Lair Crew
The crew was here first.
The timer counts for everyone. You were already here. DROP 001 — 11.27.
How the first 25 get marked
- Order during the dropNov 27 – Nov 30, while the 25 last.
- Screenshot the confirmationOrder email or thank-you page — either one counts.
- Post it to your story, tag @enterlairEarly buyers carry the drop while the window is open.
- Get repostedYour story goes up on @enterlair, with Lair Crew recognition.
The Crew program
Crew members earn 15% commission on what moves through their link, and their people get 10% off — everything on the store except DROP 001 pieces. The drop stays pure. Links run through Shopify Collabs, by invite — the first invite is already out.
Questions about an order: lairmuse@gmail.com
Store: enterlair.com · Instagram: @enterlair